Corporate reputation : managing opportunities and threats /

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According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible - based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in orga...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Burke, Ronald J., Martin, Graeme, Cooper, Cary L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham, Surrey : Burlington, VT : Gower ; Ashgate Pub., ©2011.
Colección:Psychological and behavioral aspects of risk series.
Temas:
Corporate image.
Brand name products > Management.
Corporations > Public relations.
Organizational effectiveness.
Performance > Management.
Performance technology > Management.
Entreprises > Image.
Produits de marque > Gestion.
Sociétés > Relations publiques.
Efficacité organisationnelle.
Rendement au travail > Gestion.
corporate image.
Brand name products > Management
Corporate image
Corporations > Public relations
Organizational effectiveness
Performance > Management
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