Corporate reputation : managing opportunities and threats /

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According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible - based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in orga...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Burke, Ronald J., Martin, Graeme, Cooper, Cary L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham, Surrey : Burlington, VT : Gower ; Ashgate Pub., ©2011.
Colección:Psychological and behavioral aspects of risk series.
Temas:
Corporate image.
Brand name products > Management.
Corporations > Public relations.
Organizational effectiveness.
Performance > Management.
Performance technology > Management.
Entreprises > Image.
Produits de marque > Gestion.
Sociétés > Relations publiques.
Efficacité organisationnelle.
Rendement au travail > Gestion.
corporate image.
Brand name products > Management
Corporate image
Corporations > Public relations
Organizational effectiveness
Performance > Management
Acceso en línea:Texto completo
Descripción
Sumario:According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible - based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in organizations specialising in corporate reputation and its management or recovery. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
Descripción Física:1 online resource (xvi, 338 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781409423270
1409423271

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