Leveraging Consumer Psychology for Effective Health Communications : the Obesity Challenge.

This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Batra, Rajeev
Autres auteurs: Keller, Punam Anand, Strecher, Victor J.
Format: Électronique eBook
Langue:Inglés
Publié: Armonk : M.E. Sharpe, Inc., 2011.
Collection:Online access with DDA: Askews (Medicine)
Sujets:
Obesity > Prevention.
Communication in medicine.
Health education.
Clinical health psychology.
Health promotion.
Social marketing.
Obesity > prevention & control
Obesity > psychology
Consumer Advocacy > psychology
Consumer Health Information
Health Promotion
Social Marketing
Health Education
Communication en médecine.
Éducation sanitaire.
Santé > Psychologie clinique.
Promotion de la santé.
Marketing social.
MEDICAL > Bariatrics.
Health promotion
Clinical health psychology
Communication in medicine
Health education
Obesity > Prevention
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