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Money games : profiting from the convergence of sports and entertainment /
Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of the rapid convergence of sports and entertainment has been key to the sports business industry's continued grow...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Palo Alto :
Stanford University Press,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |