Money games : profiting from the convergence of sports and entertainment /
Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of the rapid convergence of sports and entertainment has been key to the sports business industry's continued grow...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Palo Alto :
Stanford University Press,
2010.
|
| Sujets: | |
| Accès en ligne: | Texto completo |


