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The Connected Customer : the Changing Nature of Consumer and Business Markets.
In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a tren...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken :
Taylor & Francis,
2010.
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| Subjects: | |
| Online Access: | Texto completo |