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The Connected Customer : the Changing Nature of Consumer and Business Markets.

In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a tren...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wuyts, Stefan H. K.
Otros Autores: Dekimpe, Marnik G., Gijsbrechts, Els, Pieters, F. G. M.(Rik)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2010.
Temas:
Acceso en línea:Texto completo