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The Connected Customer : the Changing Nature of Consumer and Business Markets.
In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a tren...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Book Cover; Title; Copyright; Contents; Foreword; Preface; Editors' Bios; Contributors; 1 Introduction; Section I: Connectivity and the New Reality of Markets; 2 Opportunities and Challenges in Studying Customer Networks; 3 Understanding the Relational Ecosystem in a Connected World; 4 Connectivity, Control, and Constraint in Business Markets; Section II: Leveraging Vertical Connectivity with Channel Partners and Brands; 5 The Connected Patient; 6 Is Mr. Spock a Good Candidate for Being a Connected Customer? The Role of Emotion in Decision Making.