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The Connected Customer : the Changing Nature of Consumer and Business Markets.
In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a tren...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Wuyts, Stefan H. K. | |
| 245 | 1 | 4 | |a The Connected Customer : |b the Changing Nature of Consumer and Business Markets. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2010. | ||
| 300 | |a 1 online resource (372 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 520 | |a In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld).€Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconside. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Foreword; Preface; Editors' Bios; Contributors; 1 Introduction; Section I: Connectivity and the New Reality of Markets; 2 Opportunities and Challenges in Studying Customer Networks; 3 Understanding the Relational Ecosystem in a Connected World; 4 Connectivity, Control, and Constraint in Business Markets; Section II: Leveraging Vertical Connectivity with Channel Partners and Brands; 5 The Connected Patient; 6 Is Mr. Spock a Good Candidate for Being a Connected Customer? The Role of Emotion in Decision Making. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Dekimpe, Marnik G. | |
| 700 | 1 | |a Gijsbrechts, Els. | |
| 700 | 1 | |a Pieters, F. G. M.(Rik) | |
| 758 | |i has work: |a The connected customer (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFQ7gvQcP76pDmP9KgQFyq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Wuyts, Stefan H.K. |t Connected Customer : The Changing Nature of Consumer and Business Markets. |d Hoboken : Taylor & Francis, ©2010 |z 9781848728370 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=646531 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL646531 | ||
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