The Connected Customer : the Changing Nature of Consumer and Business Markets.

In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a tren...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wuyts, Stefan H. K.
Otros Autores: Dekimpe, Marnik G., Gijsbrechts, Els, Pieters, F. G. M.(Rik)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2010.
Temas:
Branding (Marketing)
Consumer behavior.
Marketing.
Marketing
Stratégie de marque.
Consommateurs > Comportement.
branding.
marketing.
Consumer behavior
Acceso en línea:Texto completo
Descripción
Sumario:In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld).€Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconside.
Descripción Física:1 online resource (372 pages)
ISBN:9780203863565
0203863569

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