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The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media.
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviorsand consumer expectations are being shaped by new me...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Lanham :
Rowman & Littlefield Pub. Group,
2010.
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| Sujets: | |
| Accès en ligne: | Texto completo |