Cargando…
The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media.
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviorsand consumer expectations are being shaped by new me...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Rowman & Littlefield Pub. Group,
2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |