Channel Management and Retail Marketing.

* Separate section dedicated to?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * E...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Dhotre, Meenal
Format: Electronic eBook
Language:Inglés
Published: New Delhi : Himalaya Pub. House, 2010.
Edition:2nd ed.
Subjects:
Marketing channels > Management.
Marketing > Management.
Retail trade > Management.
Circuits de distribution > Gestion.
Marketing > Gestion.
Marketing channels > Management
Marketing > Management
Retail trade > Management
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