Methods for Assessing Brand Value : a Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model.

HauptbeschreibungIn today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important. T...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Soto, Tatiana
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2008.
Temas:
Branding (Marketing)
Brand name products > Valuation.
Corporate image.
Stratégie de marque.
Produits de marque > Évaluation.
Entreprises > Image.
branding.
corporate image.
Brand name products > Valuation
Corporate image
Acceso en línea:Texto completo
Descripción
Sumario:HauptbeschreibungIn today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important. The purpose of this thesis is the critical comparison between two well-known brand valuation methods in order to choose the one that reflects the monetary value of a brand best possible. For this purpose, the methods are first analysed in relation to their compliance with the requirements for brand valuati.
Descripción Física:1 online resource (105 pages)
ISBN:9783836608725
3836608723

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