Supermarket differentiation in the UK : a theoretical and empirical investigation.

This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. E...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Obitz, Cornelia
Format: Electronic eBook
Language:Inglés
Published: Diplomica Verlag, 2009.
Subjects:
Supermarkets > Great Britain.
Product differentiation.
Produits commerciaux > Différenciation.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Product differentiation
Supermarkets
Great Britain
Online Access:Texto completo
Table of Contents:
  • Supermarket differentiation in the UK; TABLE OF CONTENTS; LIST OF FIGURES; CHAPTER 1 INTRODUCTION; CHAPTER 2 SETTING THE SCENE; CHAPTER 3 LITERATURE REVIEW; CHAPTER 4 METHODOLOGY; CHAPTER 5 FINDINGS AND ANALYSES; CHAPTER 6 CONCLUSION; REFERENCES; Appendix.

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