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Supermarket differentiation in the UK : a theoretical and empirical investigation.

This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. E...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Obitz, Cornelia
Format: Électronique eBook
Langue:Inglés
Publié: Diplomica Verlag, 2009.
Sujets:
Accès en ligne:Texto completo