Donor-centered planned gift marketing /

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A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously. Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and rev...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rosen, Michael J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley, ©2011.
Colección:AFP fund development series.
Temas:
Deferred giving > United States.
Deferred giving.
Fund raising.
Fund Raising
Donations différées > États-Unis.
Donations différées.
Collecte de fonds.
fund raising.
BUSINESS & ECONOMICS > Investments & Securities > General.
Deferred giving
Fund raising
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Donor-Centered Planned Gift Marketing (AFP Fund Development Series); The AFP Fund Development Series; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Introduction to Donor-Centered Marketing; Chapter 2: Identify Who Makes Planned Gifts; Chapter 3: Identify What Motivates Planned Gift Donors; Chapter 4: Educate and Cultivate Planned Gift Prospects; Chapter 5: Educate and Cultivate Professional Advisors; Chapter 6: The Ask; Chapter 7: Stewardship; Chapter 8: Getting Started; Appendix A: Planned Gift Program Potential Worksheet; Appendix B: Bequest Confirmation Form.

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