Donor-centered planned gift marketing /

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A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously. Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and rev...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rosen, Michael J.
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : John Wiley, ©2011.
Series:AFP fund development series.
Subjects:
Deferred giving > United States.
Deferred giving.
Fund raising.
Fund Raising
Donations différées > États-Unis.
Donations différées.
Collecte de fonds.
fund raising.
BUSINESS & ECONOMICS > Investments & Securities > General.
Deferred giving
Fund raising
United States
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