Innovative solutions : what designers need to know for today's emerging markets /

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Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Chavan, Apala Lahiri, Prabhu, Girish V.
Format: Électronique eBook
Langue:Inglés
Publié: Boca Raton, FL : CRC Press, ©2011.
Sujets:
Industrial management.
New products.
User-centered system design.
Cross-cultural studies.
Gestion d'entreprise.
Conception participative (Conception de systèmes)
Études transculturelles.
BUSINESS & ECONOMICS > Development > Business Development.
Cross-cultural studies
Industrial management
New products
User-centered system design
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