Organizational culture, business-to-business relationships, and interfirm /

"Organizational Culture, Business-to-Business Relationships, and Interfirm Networks" provides deep understanding about business-to-business and organizational relationships. Studies in this volume identify real-life relationship paradoxes and explain how firms manage, not solve, these para...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Woodside, Arch G.
Format: Electronic eBook
Language:Inglés
Published: Bingley, UK : Emerald, 2010.
Series:Advances in business marketing & purchasing ; v. 16.
Subjects:
Business networks.
Strategic alliances (Business)
Interorganizational relations.
Corporate culture.
Organizational Culture
Réseaux d'affaires.
Alliances stratégiques (Affaires)
Relations interorganisationnelles.
Culture organisationnelle.
Sales & marketing management.
Purchasing & supply management.
Business & Economics > Marketing > General.
Business & Economics > Marketing > Research.
Gestion d'entreprises.
Business networks
Corporate culture
Interorganizational relations
Academic theses.
Thèses et écrits académiques.
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