Ethical marketing and the new consumer /

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Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Arnold, Chris
Format: Électronique eBook
Langue:Inglés
Publié: Chichester, U.K. : Wiley, 2009.
Sujets:
Marketing > Moral and ethical aspects.
New Age consumers.
Marketing > Aspect moral.
Consommateurs du Nouvel Âge.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Moral and ethical aspects
New Age consumers
Öko-Marketing.
Marketing.
Unternehmensethik.
Konsumentenverhalten.
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