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The ABC of XYZ : understanding the global generations /
Based on a more than a decade of research, this reference is designed for marketers, managers, educators, and parents who need a useful, fun, not-too-technical introduction to generational research. The breezy vocabulary of this kind of study is familiar to most people, Are Gen X-ers still slackers?...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sydney :
UNSW Press,
2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a McCrindle, Mark. | |
| 245 | 1 | 4 | |a The ABC of XYZ : |b understanding the global generations / |c Mark McCrindle with Emily Wolfinger. |
| 260 | |a Sydney : |b UNSW Press, |c 2009. | ||
| 300 | |a 1 online resource (xv, 237 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 224-231) and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Based on a more than a decade of research, this reference is designed for marketers, managers, educators, and parents who need a useful, fun, not-too-technical introduction to generational research. The breezy vocabulary of this kind of study is familiar to most people, Are Gen X-ers still slackers? Will Gen Y-ers ever move out of the house? Why are Zeds so spoiled?, but this guide goes deeper with explanations of how a generation is defined and the statistical tools that allow social scientists to track the behavior of its members over time. The discussion also provides examples of generational conflicts in school, home, and the workplace, and reveals how these clashes can be understood and resolved. Interspersed with useful tables and figures, the book also compares English-speaking countries with their generational counterparts in Japan, Finland, and other parts of the world. | ||
| 505 | 0 | |a Contents; Foreword; Introduction; 1 Generations defined; 2 Generational warfare; 3 The generation map; 4 Parenting and training; 5 Educating and engaging; 6 Recruiting and retaining; 7 Motivating and communicating; 8 Leading and managing; 9 Marketing and selling; 10 Beyond Z: meet Generation Alpha; A final word; Notes; Bibliography; Index. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Generations |z Australia. | |
| 650 | 0 | |a Intergenerational relations |z Australia. | |
| 650 | 0 | |a Generation X |z Australia. | |
| 650 | 0 | |a Generation Y |z Australia. | |
| 650 | 0 | |a Baby boom generation |z Australia. | |
| 650 | 0 | |a Conflict of generations |z Australia. | |
| 651 | 0 | |a Australia |x Social conditions. | |
| 650 | 6 | |a Générations |z Australie. | |
| 650 | 6 | |a Relations entre générations |z Australie. | |
| 650 | 6 | |a Génération X |z Australie. | |
| 650 | 6 | |a Génération Internet |z Australie. | |
| 650 | 6 | |a Génération du baby-boom |z Australie. | |
| 650 | 6 | |a Conflit de générations |z Australie. | |
| 651 | 6 | |a Australie |x Conditions sociales. | |
| 650 | 7 | |a FAMILY & RELATIONSHIPS |x Life Stages |x General. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Sociology |x General. |2 bisacsh | |
| 650 | 7 | |a Baby boom generation |2 fast | |
| 650 | 7 | |a Conflict of generations |2 fast | |
| 650 | 7 | |a Generation X |2 fast | |
| 650 | 7 | |a Generation Y |2 fast | |
| 650 | 7 | |a Generations |2 fast | |
| 650 | 7 | |a Intergenerational relations |2 fast | |
| 650 | 7 | |a Social conditions |2 fast | |
| 651 | 7 | |a Australia |2 fast |1 https://id.oclc.org/worldcat/entity/E39QbtfRv8PPH7gCqhkJ8DK8bM | |
| 700 | 1 | |a Wolfinger, Emily. | |
| 758 | |i has work: |a The ABC of XYZ (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFRpk4DQ7CKwypFFxhK7xP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a McCrindle, Mark. |t ABC of XYZ. |d Sydney : UNSW Press, 2009 |w (DLC) 2009675199 |
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