The ABC of XYZ : understanding the global generations /

Based on a more than a decade of research, this reference is designed for marketers, managers, educators, and parents who need a useful, fun, not-too-technical introduction to generational research. The breezy vocabulary of this kind of study is familiar to most people, Are Gen X-ers still slackers?...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: McCrindle, Mark
Autres auteurs: Wolfinger, Emily
Format: Électronique eBook
Langue:Inglés
Publié: Sydney : UNSW Press, 2009.
Sujets:
Generations > Australia.
Intergenerational relations > Australia.
Generation X > Australia.
Generation Y > Australia.
Baby boom generation > Australia.
Conflict of generations > Australia.
Générations > Australie.
Relations entre générations > Australie.
Génération X > Australie.
Génération Internet > Australie.
Génération du baby-boom > Australie.
Conflit de générations > Australie.
FAMILY & RELATIONSHIPS > Life Stages > General.
SOCIAL SCIENCE > Sociology > General.
Baby boom generation
Conflict of generations
Generation X
Generation Y
Generations
Intergenerational relations
Social conditions
Australia > Social conditions.
Australie > Conditions sociales.
Australia
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