Cargando…
The price advantage /
"A comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2010.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part 1: Pricing fundamentals
- Chapter 1. Introduction
- Chapter 2. Components of pricing excellence
- Part 2: Exploring the levels
- Chapter 3. Transactions
- Chapter 4. Customer value
- Chapter 5. Market strategy
- Chapter 6. Pricing infrastructure
- Part 3: Unique events
- Chapter 7. Postmerger pricing
- Chapter 8. Price wars
- Part 4: Expanding the boundaries
- Chapter 9. Legal degrees of freedom
- Chapter 10. Lifecycle pricing
- Chapter 11. Pricing architecture
- Part 5: Advanced topics
- Chapter 12. Complexity management
- Chapter 13. Tailored value
- Chapter 14. Software and information products
- Part 6: Making change happen
- Chapter 15. Pricing transformation
- Chapter 16. The Monnarch Battery case
- Epilogue
- Appendix 1: Pocket price and pocket margin waterfalls
- Appendix 2. Antitrust issues
- Appendix 3. List of acronyms and abbreviations
- Appendix 4. About the web-based tool: Periscope.