The price advantage /
"A comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants t...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Baker, Walter L. |
Otros Autores: | Marn, Michael V., Zawada, Craig C. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2010.
|
Edición: | 2nd ed. |
Temas: | |
Acceso en línea: | Texto completo |
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