Chargement en cours…
Media Research Methods : Measuring Audiences Reactions and Impact.
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
London :
Sage Publications,
1999.
|
| Sujets: | |
| Accès en ligne: | Texto completo |