Mastering technical sales : the sales engineer's handbook /

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This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Care, John (Managing director of Mastering Technical Sales LLC)
Otros Autores: Bohlig, Aron
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston, MA : Artech House, 2008.
Edición:2nd ed.
Colección:Artech House technology management and professional development library.
Temas:
Selling > High technology.
High technology industries > Marketing.
Technologie de pointe > Vente.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
High technology industries > Marketing
Selling > High technology
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