Marketing : the basics /

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Moore, Karl, 1955-
Autres auteurs: Pareek, Niketh
Format: Électronique eBook
Langue:Inglés
Publié: London ; New York : Routledge, 2009.
Édition:2nd ed.
Collection:Basics (Routledge (Firm))
Sujets:
Marketing > Management.
Marketing research.
Consumer behavior > Research.
Export marketing > Management.
Marketing > Gestion.
Marketing > Recherche.
Consommateurs > Comportement > Recherche.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Consumer behavior > Research
Export marketing > Management
Marketing > Management
Marketing research
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