Data Mining and Market Intelligence for Optimal Marketing Returns.

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Shows how marketing research and data mining techniques will boost return on investment.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Chiu, Susan
Other Authors: Tavella, Domingo
Format: Electronic eBook
Language:Inglés
Published: Burlington : Elsevier, 2008.
Subjects:
Marketing research.
Marketing > Recherche.
Marketing research
Online Access:Texto completo

Internet

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