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Data Mining and Market Intelligence for Optimal Marketing Returns.
Shows how marketing research and data mining techniques will boost return on investment.
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Burlington :
Elsevier,
2008.
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| Subjects: | |
| Online Access: | Texto completo |