Impact of e-Commerce on Consumers and Small Firms.
This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers...
Clasificación: | Libro Electrónico |
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Autor principal: | Zappalà, Salvatore |
Otros Autores: | Gray, Colin |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Farnham :
Ashgate Pub.,
2007.
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Temas: | |
Acceso en línea: | Texto completo |
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