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Impact of e-Commerce on Consumers and Small Firms.
This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers&#...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2007.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 090817s2007 xx o 000 0 eng d | ||
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| 072 | 7 | |a KJE |2 bicssc | |
| 082 | 0 | 4 | |a 381.1/42 |a 381/.142 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Zappalà, Salvatore. | |
| 245 | 1 | 0 | |a Impact of e-Commerce on Consumers and Small Firms. |
| 260 | |a Farnham : |b Ashgate Pub., |c 2007. | ||
| 300 | |a 1 online resource (281 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Contents; List of Contributors; Introduction; PART I: Impact of e-Commerce on Small Firms; PART II: Internet Marketing and Website Effectiveness; PART III: Impact of e-Commerce on Consumers; Index. | |
| 520 | |a This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Small business |x Computer networks. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Small business |x Computer networks |2 fast | |
| 700 | 1 | |a Gray, Colin. | |
| 758 | |i has work: |a Impact of e-commerce on consumers and small firms (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGdgP3C6GktQc4rF678WcP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780754644163 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=429599 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL429599 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 109725 | ||
| 994 | |a 92 |b IZTAP | ||