Brand new China : advertising, media, and commercial culture /

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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Wang, Jing, 1950-
Format: Electronic eBook
Language:Inglés
Published: Cambridge, Mass. : Harvard University Press, 2008.
Subjects:
Advertising > China.
Marketing > China.
Brand name products > China.
Marketing > Chine.
Produits de marque > Chine.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > International > Marketing.
Advertising
Brand name products
Marketing
Markenartikel
Werbepsychologie
Reclame.
Merknamen.
China
China.
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