Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /
The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. The au...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Goodman, John A. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
AMACOM,
©2009.
|
Temas: | |
Acceso en línea: | Texto completo |
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