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Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. The au...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Goodman, John A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2009.
Temas:
Acceso en línea:Texto completo

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