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Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /
The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. The au...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
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New York :
AMACOM,
©2009.
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| Accès en ligne: | Texto completo |