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Strategic customer management : strategizing the sales organization /

A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address t...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Piercy, Nigel, Lane, Nikala (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Oxford ; New York : Oxford Univ. Press, ©2009.
Sujets:
Accès en ligne:Texto completo