Strategic customer management : strategizing the sales organization /
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address t...
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Oxford ; New York :
Oxford Univ. Press,
©2009.
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| Sujets: | |
| Accès en ligne: | Texto completo |


