Product and services management /

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Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Avlonitis, George J.
Other Authors: Papastathopoulou, Paulina
Format: Electronic eBook
Language:Inglés
Published: London ; Thousand Oaks, Calif. : SAGE, 2006.
Subjects:
Product management.
Produits commerciaux > Gestion.
TECHNOLOGY & ENGINEERING > Industrial Technology.
TECHNOLOGY & ENGINEERING > Industrial Engineering.
BUSINESS & ECONOMICS > Production & Operations Management.
Product management
Online Access:Texto completo
Table of Contents:
  • Cover; Contents; Chapter 1
  • The Product as an Economic Variable; Chapter 2
  • Types or Product Decisions; Chapter 3
  • Product Life Cycle and Marketing Strategy; Chapter 4
  • Evaluation of Product/Service Portfolio; Chapter 5
  • New Product/Service Development and Portfolio Models; Chapter 6
  • Pre-Development Activities of New Products and Services; Chapter 7
  • Development, Testing and Launching New Products and Services; Chapter 8
  • Successful Adoption and Diffusion of New Products and Services; Chapter 9
  • Identification and Revitalization of Weak Products and Services.

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