Product and services management /

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Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Avlonitis, George J.
Other Authors: Papastathopoulou, Paulina
Format: Electronic eBook
Language:Inglés
Published: London ; Thousand Oaks, Calif. : SAGE, 2006.
Subjects:
Product management.
Produits commerciaux > Gestion.
TECHNOLOGY & ENGINEERING > Industrial Technology.
TECHNOLOGY & ENGINEERING > Industrial Engineering.
BUSINESS & ECONOMICS > Production & Operations Management.
Product management
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