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The value chain and marketing /
In his 1985 book Competitive Advantage, Michael Porter described the value chain as those activities that an organization engages in as it concerns the production, marketing, delivering, and support of its products and/or services. What is important to remember is that each component of a company�...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
Ã2004.
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| Colección: | Journal of consumer marketing ;
v. 21, no. 7 |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In his 1985 book Competitive Advantage, Michael Porter described the value chain as those activities that an organization engages in as it concerns the production, marketing, delivering, and support of its products and/or services. What is important to remember is that each component of a company's value chain is not mutually exclusive.Previously published in: Journal of Consumer Marketing, Volume 21, Number 7, 2004. |
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| Descripción Física: | 1 online resource (1 volume) |
| ISBN: | 1845442253 9781845442255 |