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The value chain and marketing /
In his 1985 book Competitive Advantage, Michael Porter described the value chain as those activities that an organization engages in as it concerns the production, marketing, delivering, and support of its products and/or services. What is important to remember is that each component of a company�...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Bradford :
Emerald Group Pub.,
Ã2004.
|
| Collection: | Journal of consumer marketing ;
v. 21, no. 7 |
| Sujets: | |
| Accès en ligne: | Texto completo |