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Direct wine marketing channels /
Many wine businesses are finding it increasingly difficult to secure retail shelf space in the mainstream retailer-to-consumer channels. The best strategy to ensure their survival is often a stronger focus on the direct marketing channels to wine consumers. This e-book is therefore a good opportunit...
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
[Bradford, England] :
Emerald,
[2008]
|
| Series: | International journal of wine business research ;
v. 20, no. 1. |
| Subjects: | |
| Online Access: | Texto completo |