Product experience /

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The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Schifferstein, H. (Hendrik), 1964-, Hekkert, Paul, 1963-
Format: Électronique eBook
Langue:Inglés
Publié: San Diego, CA : Elsevier, ©2008.
Édition:1st ed.
Sujets:
Consumers' preferences.
Consumer behavior.
Brand choice > Psychological aspects.
Design > Human factors.
Consommateurs > Préférences.
Consommateurs > Comportement.
Marques de commerce > Choix > Aspect psychologique.
Design > Facteurs humains.
Consumer behavior
Consumers' preferences
Design > Human factors
Producten.
Belevingswaarden.
Desenho industrial.
Design (fatores humanos)
Produtos novos.
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