The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing /

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The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company?s products Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous an...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Williams, Alison
Other Authors: Mullin, Roddy
Format: Electronic eBook
Language:Inglés
Published: London ; Philadelphia : Kogan Page, 2008.
Subjects:
Direct marketing.
Sales promotion.
Sampling.
Branding (Marketing)
Marketing direct.
Ventes > Promotion.
Échantillonnage.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Direct marketing
Sales promotion
Sampling
Face-to-face marketing; > experiential marketing; > sampling and demonstrations; > field marketing
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