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Review of marketing research. Volume 2 /

Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide ran...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Malhotra, Naresh K.
Format: Electronic eBook
Language:Inglés
Published: Armonk, N.Y. : M.E. Sharpe, ©2006.
Subjects:
Online Access:Texto completo