Competitive advantage in food and agribusiness industries /
This e-book draws together current and topical research from around the globe on gaining competitive advantage in food and agri-business industries worldwide. Consumer purchasing behaviour and perceptions of genetically-modified foods, organic foods, plant foods and meat are considered, with a view...
Cote: | Libro Electrónico |
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Autres auteurs: | , |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
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Collection: | British food journal (Croydon, England) ;
v. 107, no. 8. |
Sujets: | |
Accès en ligne: | Texto completo |
Résumé: | This e-book draws together current and topical research from around the globe on gaining competitive advantage in food and agri-business industries worldwide. Consumer purchasing behaviour and perceptions of genetically-modified foods, organic foods, plant foods and meat are considered, with a view to establishing how industry can better understand and inform consumers to achieve competitive advantage. |
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Description matérielle: | 1 online resource (112 pages) |
Bibliographie: | Includes bibliographical references. |
ISBN: | 1845446046 9781845446048 1845446054 9781845446055 |
ISSN: | 0007-070X ; |