Marketing across cultures in Asia : a practical guide /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gesteland, Richard R.
Other Authors: Seyk, Georg F.
Format: Electronic eBook
Language:Inglés
Published: Copenhagen ; Herndon, VA : Copenhagen Business School Press, ©2002.
Subjects:
Business etiquette > Asia.
Marketing > Cross-cultural studies.
Intercultural communication.
Negotiation in business > Cross-cultural studies.
Savoir-vivre > Affaires > Asie.
Marketing > Études transculturelles.
Négociations (Affaires) > Études transculturelles.
Business etiquette
Intercultural communication
Marketing
Negotiation in business
Asia
Cross-cultural studies
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