Developments in export marketing /

Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitud...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Balabanis, George, Theodosiou, Marios, Katsikea, Evangelia S.
Format: Electronic eBook
Language:Inglés
Published: Bradford, England : Emerald Group Pub., Ã2004.
Series:International Marketing Review. v. 21.
Subjects:
Export marketing.
Exports.
Exportations.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Export marketing
Exports
Online Access:Texto completo
Description
Summary:Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitudinal changes across the globe pose challenges for the future development of export marketing research. The emergence of turbulent and hypercompetitive business environments calls for exporters to reconsider the bases and sustainability of their competitive advantage to overseas markets. In particula.
Physical Description:1 online resource (211 pages).
Bibliography:Includes bibliographical references.
ISBN:1845443683
9781845443689

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