International marketing in the Asia-Pacific region. Part 2 /

A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country. The model consists of a screening process of four consecutive filters, through which relevant information on markets (such as country risk indicators, macroecon...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Chao, Paul, 1919-, Samiee, Saeed, Yip, Leslie Sai-Chung
Format: Electronic eBook
Language:Inglés
Published: [Bradford, England] : Emerald Group Pub., 2004.
Series:International marketing review ; v. 21, no. 3, 2004.
Subjects:
Export marketing > Asia.
Export marketing > China.
Export marketing > Thailand.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Export marketing
Asia
China
Thailand
Andre fag (naturvidenskab og teknik) > Andre fag
Online Access:Texto completo
Table of Contents:
  • EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial International marketing in the Asia-Pacific region; VIEWPOINT International marketing in Southeast Asia; Identifying export opportunities: the case of Thailand; China's entry to WTO: global marketing issues, impact, and implications for China; Marketing and e-commerce as tools of development in the Asia-Pacific region: a dual path; The marketing strategy-performance relationship in an export-driven developing economy

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