Skip to content

UAM Iztapalapa 50 años

Login
  • 0 items (Full)
  • Servicios para Alumnos
  • Servicios para Académicos
  • Recupera tu NIP
  • Mis Préstamos y Multas
  • Language
    • Inglés
    • Español
    • Francés
    • Galego
bannerbg
Advanced
  • Relationship marketing in prof...
  • Cite this
  • Text this
  • Email this
  • Print
  • Export Record
    • Export to RefWorks
    • Export to EndNoteWeb
    • Export to EndNote
  • Add to Book Bag Remove from Book Bag
  • Permanent link
Loading…
Preview
Preview
Preview

Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /

Show other versions (1)

This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Halinen, Aino, 1961-
Format: Electronic eBook
Language:Inglés
Published: London ; New York : Routledge, 1997.
Series:Routledge advances in management and business studies.
Subjects:
Relationship marketing.
Service industries > Marketing.
Relationship marketing > Finland > Case studies.
Advertising agencies > Customer services > Finland > Case studies.
Marketing relationnel.
Services (Industrie) > Marketing.
Marketing relationnel > Finlande > Études de cas.
Agences de publicité > Service à la clientèle > Finlande > Études de cas.
Advertising agencies > Customer services
Relationship marketing
Service industries > Marketing
Finland
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Texto completo
  • Holdings
  • Description
  • Table of Contents
  • Other Versions (1)
  • Similar Items
  • Staff View

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items

  • Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /
    by: Halinen, Aino, 1961-
    Published: (2002)
  • The Connected Company /
    by: Gray, David, 1957-, et al.
    Published: (2014)
  • Never say sell : how the world's best consulting and professional services firms expand client relationships /
    by: McMakin, Tom, et al.
    Published: (2021)
  • Internal marketing : tools and concepts for customer-focused management /
    by: Ahmed, Pervaiz K.
    Published: (2004)
  • A new paradigm in marketing-- the service dominant logic : academia's reactions to the theory of Vargo and Lusch /
    by: Weißenfels, Christina
    Published: (2015)

Coordinación de Servicios Documentales

  • Av. Ferrocarril San Rafael Atlixco, Núm. 186, Col. Leyes de Reforma 1 A Sección, Alcaldía Iztapalapa, C.P. 09310, Ciudad de México.
  • ¿Tienes alguna duda?, por favor envíala al correo eléctronico: bibl@xanum.uam.mx

Horario de servicio

  • Lunes a viernes: 8:00 hrs a 21:45 hrs

Opciones de búsqueda

  • Search History
  • Catálogo Anterior

¿Necesitas ayuda?

  • Search Tips
  • Ask a Librarian
  • FAQs

Copyright © 2023 Coordinación de Servicios Documentales. Todos los derechos reservados.

Cannot write session to /tmp/vufind_sessions/sess_756emf9ct81p0bius3jdu2noe3