Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.
Call Number: | Libro Electrónico |
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Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
London ; New York :
Routledge,
1997.
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Series: | Routledge advances in management and business studies.
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Subjects: | |
Online Access: | Texto completo |