Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /

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This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Halinen, Aino, 1961-
Format: Electronic eBook
Language:Inglés
Published: London ; New York : Routledge, 1997.
Series:Routledge advances in management and business studies.
Subjects:
Relationship marketing.
Service industries > Marketing.
Relationship marketing > Finland > Case studies.
Advertising agencies > Customer services > Finland > Case studies.
Marketing relationnel.
Services (Industrie) > Marketing.
Marketing relationnel > Finlande > Études de cas.
Agences de publicité > Service à la clientèle > Finlande > Études de cas.
Advertising agencies > Customer services
Relationship marketing
Service industries > Marketing
Finland
Electronic books.
Case studies
Case studies.
Études de cas.
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