Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
London ; New York :
Routledge,
1997.
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| Collection: | Routledge advances in management and business studies.
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| Sujets: | |
| Accès en ligne: | Texto completo |


