Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
1997.
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| Colección: | Routledge advances in management and business studies.
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| Temas: | |
| Acceso en línea: | Texto completo |


