Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /

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This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Halinen, Aino, 1961-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 1997.
Colección:Routledge advances in management and business studies.
Temas:
Relationship marketing.
Service industries > Marketing.
Relationship marketing > Finland > Case studies.
Advertising agencies > Customer services > Finland > Case studies.
Marketing relationnel.
Services (Industrie) > Marketing.
Marketing relationnel > Finlande > Études de cas.
Agences de publicité > Service à la clientèle > Finlande > Études de cas.
Advertising agencies > Customer services
Relationship marketing
Service industries > Marketing
Finland
Electronic books.
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo
Descripción
Sumario:This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.
Descripción Física:1 online resource (xiv, 373 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 345-356) and index.
ISBN:0415146070
9780415146074
0203025512
9780203025512
9786610332069
6610332061
9781134758142
1134758146
9781134758098
113475809X
9781134758135
1134758138

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